Macrovision re-invents itself as Rovi, kicks off with new guide "Liquid"

Written on Saturday, July 18, 2009 by @nadiarizqi

Hold on to your hats folks because the company that we love to hate is turning over a new leaf by kicking off its old DRM shoes and leveraging its acquisition of Gemstar in a big way. What we mean is that this is the first time in the history of Macrovision that we can remember being excited about an announcement; and boy does it make perfect sense that it comes with a new company name. Rovi's first consumer product should be available in various HDTVs next year, and among the new jazzed up looking guide you can expect a full DLNA client that is designed to be a single access point for all of your content.

This includes internet sourced content like Slacker radio, YouTube XL, BLOCKBUSTER OnDemand, and CinemaNow; as well as anything you might have on your PC like pictures, music and even videos. Add in a little social networking from sites such as Flixster and we might have ourselves a new way to watch TV. No word yet on what new TVs will feature Liquid, but we'd expect to hear more at CES '10. The full release is after the jump.

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